Elevating your internal brand, externally – how to use LinkedIn to elevate your personal brand with colleagues and career stakeholders 

LinkedIn has become pretty well known as a great platform to stay in touch and network with professional contacts, build your reputation as a trusted expert, and raise your profile externally, not just when you’re looking for a new job 

But not many of us think about it in the context of elevating our personal brand amongst our colleagues. But with 60% of employees more likely to engage with posts from co-workers it’s something you should be thinking about to improve your profile and visibility amongst internal stakeholders, not just external  

Being active on LinkedIn gives an opportunity to get noticed and make sure your voice is heard with senior leaders, potentially advance your career and elevate your reputation, and be seen as an internal brand ambassador and employee advocate. 

Here are my tips for elevating your brand internally. 

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Using personal branding to give you the edge in your job search

Many job hunters don’t think of themselves as a brand, simply a person with a bundle of skills and experience to offer. But you could be selling yourself short if you don’t.

If you have ever run a business you’ll know that reputation is everything. But your reputation is more than your logo, your funky website or any of the other things that spring to mind when you think of the word brand, it’s as Jeff Bezos, founder of Amazon says: “Personal brand is what people say about you when you aren’t in the room.”

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