Using personal branding to give you the edge in your job search

Many job hunters don’t think of themselves as a brand, simply a person with a bundle of skills and experience to offer. But you could be selling yourself short if you don’t.

If you have ever run a business you’ll know that reputation is everything. But your reputation is more than your logo, your funky website or any of the other things that spring to mind when you think of the word brand, it’s as Jeff Bezos, founder of Amazon says: “Personal brand is what people say about you when you aren’t in the room.”

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Six ways to beat return-to-work demons

Having a career break – whether because of maternity leave, caring for someone, going travelling or ill-health – can result in a serious loss of confidence when you start to think about your return to work.

This feeling is the same regardless of whether you’re returning to the same place or starting somewhere new. You haven’t lost any of your skills, but perhaps they are a bit rusty, or (if you’ve had a long break) your industry has moved on and you feel like you’ve missed some of the more recent developments.

Maybe you want to start a whole new career, having had time to reflect on what you’d like to do. So how do you beat those self-doubt demons and ease yourself back into your return to work with confidence? Here are my top tips.

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How to impress a robot – the new kind of job interview style

Recruiting is time-hungry work and finding ways to slim down the process while still getting the right people into jobs is the Holy Grail for HR people.

For candidates this has created quite a lot of changes in the recruitment and job interview process. Recently I’ve heard many people talking about recorded video interviews becoming used more often. This technique takes advantage of improvements in technology and provides a more cost and time effective way to screen applicants for job roles.

So what do you need to do to prepare for a video interview? When would you expect one and how can you perform at your best? Here’s all you need to know.

 

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