Elevating your internal brand, externally – how to use LinkedIn to elevate your personal brand with colleagues and career stakeholders 

LinkedIn has become pretty well known as a great platform to stay in touch and network with professional contacts, build your reputation as a trusted expert, and raise your profile externally, not just when you’re looking for a new job 

But not many of us think about it in the context of elevating our personal brand amongst our colleagues. But with 60% of employees more likely to engage with posts from co-workers it’s something you should be thinking about to improve your profile and visibility amongst internal stakeholders, not just external  

Being active on LinkedIn gives an opportunity to get noticed and make sure your voice is heard with senior leaders, potentially advance your career and elevate your reputation, and be seen as an internal brand ambassador and employee advocate. 

Here are my tips for elevating your brand internally. 

Continue reading “Elevating your internal brand, externally – how to use LinkedIn to elevate your personal brand with colleagues and career stakeholders “

Overcoming your fear of posting on LinkedIn

Let me make a small confession: I used to be scared about posting on LinkedIn. So I get it. You might not post because you’re worried about what people think, you might think what you have to say isn’t sufficiently “thought leadership”, or you might just not know where to start. Continue reading “Overcoming your fear of posting on LinkedIn”

Stop the job-hunting rumours: use LinkedIn all year round

With LinkedIn user numbers close to reaching 500 million worldwide, it always surprises me that people think if they are active on the platform their boss will think they are looking for a new job.

If that’s your assumption, here are my top five tips for using LinkedIn regularly without your boss being suspicious (whether you’re looking for a new job or not!).

Continue reading “Stop the job-hunting rumours: use LinkedIn all year round”