LinkedIn has become pretty well known as a great platform to stay in touch and network with professional contacts, build your reputation as a trusted expert, and raise your profile externally, not just when you’re looking for a new job.
But not many of us think about it in the context of elevating our personal brand amongst our colleagues. But with 60% of employees more likely to engage with posts from co-workers it’s something you should be thinking about to improve your profile and visibility amongst internal stakeholders, not just external
Being active on LinkedIn gives an opportunity to get noticed and make sure your voice is heard with senior leaders, potentially advance your career and elevate your reputation, and be seen as an internal brand ambassador and employee advocate.
Here are my tips for elevating your brand internally.