Having the courage to apply for a more senior role

What’s holding you back from applying for that promotion? Is it just about the courage to take the next step, to be out of your comfort zone in some areas of the role, or is there something else at play?

There’s an often-repeated statistic that women only apply for jobs if they meet 100% of the criteria, whereas men will apply if they meet only 60%. Research in 2014 investigating this claim could find no evidence for it, but it’s true that my female clients want to meet far more of the criteria before applying for a job – especially a promotion – than my male clients do.

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