Many job hunters don’t think of themselves as a brand, simply a person with a bundle of skills and experience to offer. But you could be selling yourself short if you don’t.

If you have ever run a business you’ll know that reputation is everything. But your reputation is more than your logo, your funky website or any of the other things that spring to mind when you think of the word brand, it’s as Jeff Bezos, founder of Amazon says: “Personal brand is what people say about you when you aren’t in the room.”

Continue reading “Using personal branding to give you the edge in your job search”